Professional Certificate in Price Promotion Management

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Overview

Learning outcomes

Course content

Strategic Pricing

Promotional Tactics

Consumer Behavior

Retail Analytics

Category Management

Competitive Analysis

Trade Promotion

Price Elasticity

Market Research

Price Optimization

Introduction to Price Promotion Management

Consumer Behavior and Pricing Strategy

Price Elasticity and Demand Forecasting

Promotional Pricing Tactics

Retail Pricing Strategies

Competitive Pricing Analysis

Pricing Psychology and Negotiation

Price Optimization and Revenue Management

Digital Marketing and Pricing

Ethical Considerations in Price Promotion Management

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99