Professional Certificate in Market Research for Automotive Retail

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Overview

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Learning outcomes

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Course content

1

Market Research Fundamentals

2

Consumer Behavior Analysis

3

Automotive Industry Overview

4

Data Collection Methods

5

Data Analysis Techniques

6

Market Segmentation Strategies

7

Competitive Analysis

8

Trend Forecasting

9

Customer Satisfaction Measurement

10

Market Research Ethics

11

Automotive Market Research Fundamentals

12

Automotive Industry Overview

13

Research Design and Methodology

14

Data Collection and Analysis

15

Consumer Behavior in Automotive Retail

16

Market Segmentation and Targeting

17

Competitive Analysis in Automotive Retail

18

Brand and Product Development Research

19

Customer Satisfaction and Loyalty Research

20

Trends and Forecasting in the Automotive Industry

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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Gain skills in market research specific to automotive retail, equipping you for a successful career in this specialized industry.

Showcase your achievement with a professional certificate upon successful course completion.